Vol 3, No 2 (2015)

DOI: https://doi.org/10.5296/bmh.v3i2

Business and Management Horizons, Vol. 3, No. 2, December 2015

Table of Contents

Articles

Benchmarking Characteristics of Steam Assisted Gravity Drainage (SAGD) Projects: Based On Interview Findings
Elias Ikpe, Jatinder Kumar, George Jergeas
PDF
p1
The Royal Bank of Scotland and Its Reputational Decline: A Case Study
Saud Al Taj
PDF
p13
Strategic Management and Branding Panacea for Surviving in Volatile Environments: Case of Zimbabwe Tourism Industry
Farai Chigora, Promise Zvavahera
PDF
p24
Realigning Value Chain Concept towards Destination Branding: Zimbabwe Tourism Destination Reality
Farai Chigora, Promise Zvavahera
PDF
p34
“Culture” a Panacea for Brand Survival: Feasibility Analysis of Zimbabwe Tourism Destination
Farai Chigora, Promise Zvavahera
PDF
p45
Attitudinal and Behavioural Loyalty: Zimbabwe Tourism Brand Performance Ascendancy
Farai Chigora, Promise Zvavahera
PDF
p52
Awareness Completes Brand Loyalty: Reality of Zimbabwe Tourism Destination
Farai Chigora, Promise Zvavahera
PDF
p60
International Host Communities: A Positioning Platform for Zimbabwe Tourism Brand
Farai Chigora, Promise Zvavahera
PDF
p70