Impact of Tourist Service Quality in Four and Five Stars Hotels in Jordan on Tourist Behavior

Arwa Ahmed Al-Oguiliy, Mohammad Shabeeb Khasawneh

Abstract


The study aimed to investigate the impact of service quality on tourist behavior in five and for stars hotels in Jordan. A self administrated questionnaire was designed and distributed over a sample of hotels guest in Amman, the capital amounting 90 guests. The collected data was analyzed the study findings indicated that service quality impact tourists behavior and all service quality dimensions (reliability, responsiveness, assurance, empathy and tangible) also have an impact on tourist behavior. The study suggested some recommendations.


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DOI: https://doi.org/10.5296/bms.v6i1.7346

Copyright (c) 2015 Arwa Ahmed Al-Oguiliy, Mohammad Shabeeb Khasawneh

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This work is licensed under a Creative Commons Attribution 4.0 International License.

Business Management and Strategy  ISSN 2157-6068

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