Business Management and Strategy, Vol. 4, No. 2, 2013 (In Progress)
Table of Contents
|External Quality Cues’ Impact on Developing Cigarette Brand Image|
|Tahmoures Hasangholipour, Mohsen Nazari, Mehdi Ghafoury||pp. 1-11|
|Shopping Habits, Brand Loyalty and Brand Preference: Exploring Consumers’ Behaviour during a Recession|
|Kelisha Govender, Krishna Govender||pp. 12-28|
|Sector Policy for Health and Medical Spa Tourism in Republic of Bulgaria|
|Dessislava Alexova, Jordan Jordanov||pp. 29-41|
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