The impact on branded product on consumer purchase intentions

Muhammad Rizwan, Mudasser Qayyum, Waqas Qadeer, M. Javed

Abstract


The objective of this study is to absorb the brand trust, brand  satisfaction and brand  attachment with ecological cost influence of consumer purchase intention. This study seeks to investigate the effect of aparant product image straight and unforeseen effects of low price, past experience,brand attachment and product awareness on customer  purchase intention. Lead the consumer want to buy branded products and attached with brands. The two key factors, brand trust and brand attachment are effective on consumer purchase intention toward branded products.This questionnaire surveys distributed to levi’s jeans user in Pakistan, in 160 questionnare distributed, 158 athentic questionnaire were returned. This result show, customer in pakistan explain soaring purchase intention  to  branded product  ,levie’s jeans. Brand trust and brand attachment have a positive effective on their purchase intention. This outcome show that applicant show a high intention to eacquire environmental gracious wines as well report solid relationship to the atmosphere. The study aim an useful constitutionnel mold and remark positive effectiv factors for  consumers’ purchase intention towards branded products.


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DOI: http://dx.doi.org/10.5296/jpag.v4i3.5849

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