Extending TAM, in terms of Trust and Attitude towards the Online shopping intention

Momal Rafique, Muhammad Rizwan, Aymen Batool, Faiza Aslam

Abstract


Purpose of this paper is to explore the relationship between future online shopping intention and different variables that has an influence on online shopping intention. This follows a line of investigation that offers insight into the customer’s attitude. The outcomes of this paper have very trivial results on marketers, sellers and system providers of online shopping. The impact of different variables like trust, perceived ease of use, perceived usefulness and attitude towards online shopping is tested through Convenience sampling. The sample size is 160 questioners, which are distributed among students and professionals for data collection. Regression analysis is use to test the hypotheses. The outcomes show that perceived usefulness and perceived ease of use affect attitude towards online shopping and the results prove that attitude is a functional variable, which has positively strong effect on future intention of online shopping. A finding also proves that trust has significant effect on online shopping intention. Besides these findings, the present study open numerous areas to be investigated in the future research. The present study only focus on intention and attitude, which do not always become actual behavior, thus future research could obtain results from experienced internet shoppers to contrast the results of the proposed model. Many researches are done on the impact of technology on online shopping; however, this study determines the effect of trust and attitude towards on online shopping on online shopping intention.


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DOI: http://dx.doi.org/10.5296/jpag.v4i3.5851

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