The Application of Information Technologies for the Development of the Arab Bridge Maritime Company Maritime Transport Operations

Abstract

The Arab Bridge Maritime Company suffers seasonal trailers congestions on its liner service across the Gulf of Aqaba due to several problems, this research focuses on identifying the trailers congestions problems, constraints, and business challenges affecting the efficiency of the maritime and land transport operation on the overall transportation chain of supply for the company and carry out the necessary reengineering process on the day to day operations processes for a better ships efficient operation, smooth flow of trailers, and better customer satisfaction by utilizing three information technologies, the LRIT, RFID and SMS, taking into consideration the business environment, i.e. limited city and port infrastructure, seasonal increase in trailers movement, available technologies in the market and ABM ships capacity.