Analyzing Consumers’ Awareness towards CSR, Focusing on Environmental Management

Abstract

The deployment of environmental friendly business practices is strongly related to the principles of the sustainable development. The customers are an important stakeholder group that appears to be sensitive to the corporate social responsibility (CSR) actions of a company. The environmental dimension is increasingly being included as a pillar of a company’s CSR plan. The aim of this study is to examine the determinants that affect consumers’ awareness of the environmental dimension of a company’s CSR plan, called hereafter corporate environmental responsible (CER) activities. Results suggest that consumers’ awareness towards CER practices is differentiated regarding their demographic profile. Highly educated and middle aged consumers are more sensitive to corporate environmental responsible practices. The income of a consumer is not a statistically significant factor though regarding their awareness of environmentally responsible firms.