The Impact of Innovation and E-Commerce Platforms in Entrepreneurial Growth: Projects from Saudi Arabia

Abstract

The study aimed to demonstrate the role of innovation and e-commerce platforms in accelerating the growth of entrepreneurial projects in the Kingdom of Saudi Arabia. This was achieved by analyzing the opinions of 120 entrepreneurs participating in the study using a questionnaire. A quantitative approach was adopted for the study, and data analysis was conducted using the statistical analysis program SPSS. The study included three axes: innovation, e-commerce, and the challenges associated with adopting these platforms. The results of the analysis showed that the innovation and e-commerce axis received a "very high" rating, indicating a high awareness among entrepreneurs of the importance of adopting modern technologies to improve product quality, increase sales, and reach new customer segments. The results of the challenges axis revealed that the most prominent obstacles were weak technical skills, limited financial resources, and some organizational barriers. However, the items in this axis had a "medium" impact, indicating the possibility of overcoming challenges with institutional support and ongoing training. The study indicates that innovation and e-commerce are key drivers of entrepreneurial growth and are also in line with Saudi Arabia's drive toward digital transformation and enhancing the entrepreneurial environment in the country.