Teaching and Implementing Ideation in Entrepreneurship: A Systematic Approach

Ozlem Ogutveren Gonul

Abstract


Idea creation is significant to all disciplines, yet it is even more crucial for entrepreneurs since the process of entrepreneurship requires new and novel ideas in all phases. Ideation should be taught and implemented in an intentional and systematic approach in order to increase the efficiency of idea generation in entrepreneurial activity.  Systematic ideation is comprised of a series of steps including observation, building the right ideation team, using multiple thinking methods and idea generation methods together and validating the idea for further improvement. Many of the entrepreneurship programs teach students the process of entrepreneurship after the individual comes forth with an idea, focusing on developing personal skills and business models required for a successful venture. Little attention and focus is dedicated to the initial step of idea creation. Systematic approach to teaching and implementing ideation would fill this gap in entrepreneurship education and field.


Full Text:

PDF

References


Amabile, T.M. (1996). Creativity in context: Update to “The Social Psychology of Creativity.” Boulder, CO: Westview.

Amabile, T.M., Conti, R., Coon, H., Lazenby, J. & Herron, M. (1996). Assessing the work environment for creativity. The Academy of Management Journal, (39), 5, 1154-1184.

Arnheim, R. (1969). Visual thinking. Berkeley, CA: Univ of California Press.

Barron, F. (1955). The disposition toward originality. Journal of Abnormal and Social Psychology, 51: 478-485.

Barron, F. & Harrington, D.M. (1981). Creativity, intelligence and personality. Annual Review of Psychology, 32: 439-476.

Basadur, M., Runco, M. A., & Vega, L. A. (2000). Understanding how creative thinking skills, attitudes and behaviors work together: A causal process model. The Journal of Creative Behavior, 34(2), 77-100.

Bensley, D. A. (2011). Rules for reasoning revisited: Toward a scientific conception of critical thinking. In C.P. Horvath & J.M. Forte (Eds.), Critical thinking: Education in a competitive and globalizing world (1-45). NY: Nova Science Publishers, Inc.

Bergendahl, M. & Magnusson, M. (2015). Creating Ideas for Innovation: Effects of Organizational Distance on Knowledge Creation Processes. Creativity and Innovation Management, 24(1): 87-101.

Bjork, J. (2012). Knowledge domain spanner for ideation. Creativity and Innovation Management, 21(1): 17-27.

Brown, T., & Wyatt, J. (2010). Design thinking for social innovation. Development Outreach, 12(1), 29-43.

Butler, S. A. (2010). Solving business problems using a lateral thinking approach. Management Decision, 48(1), 58-64.

Chik, V., Plimmer, B., & Hosking, J. (2007). Intelligent mind-mapping. In Proceedings of the 19th Australasian conference on computer-human interaction: entertaining user interfaces, Adelaide, Australia, 195-198.

Choi, D.Y. (2014). Bringing design capability into entrepreneurship: LMU and Otis. Annals of Entrepreneurship Education and Pedagogy, 2014, 390-394.

Cohen, W. M., & Levinthal, D. A. (2000). Absorptive capacity: A new perspective on learning and innovation. Strategic Learning in a Knowledge economy, 39-67.

Colzato, L. S., Ozturk, A., & Hommel, B. (2012). Meditate to create: the impact of focused-attention and open-monitoring training on convergent and divergent thinking. Frontiers in Psychology, 3, 116.

Crossan, M. M., & Apaydin, M. (2010). A multi‐dimensional framework of organizational innovation: A systematic review of the literature. Journal of Management Studies, 47(6), 1154-1191.

Curedale, R. (2013). 50 Brainstorming Methods: For Team and Individual Ideation. Topanga, CA: Design Community College Incorporated.

Dayan, M., Zacca, R., & Di Benedetto, A. (2013). An exploratory study of entrepreneurial creativity: Its antecedents and mediators in the context of UAE firms. Creativity and Innovation Management, 22(3), 223-240.

Das, M., Bennett, D. M., & Dutton, G. N. (2007). Visual attention as an important visual function: an outline of manifestations, diagnosis and management of impaired visual attention. The British Journal of Ophthalmology, 91(11), 1556–1560.

Debone, E.E. (1970). Lateral Thinking. New York, NY: Penguin Books.

Dell'Era, C., & Verganti, R. (2010). Collaborative strategies in design-intensive industries: knowledge diversity and innovation. Long Range Planning, 43(1), 123-141.

Design Council (2006). Double diamond design process. Retrieved from https://www.designcouncil.org.uk/news-opinion/design-process-what-double-diamond

Dobson, J.A., Jacobs, E., & Dobson, A. (2017). Toward an experiential approach to entrepreneurship education. Journal of Higher Education Theory and Practice, 17(3), 57-69.

Dorst, K. (2011). The core of ‘design thinking’ and its application. Design studies, 32(6), 521-532.

Dwyer, C. P., Hogan, M. J., & Stewart, I. (2011). The promotion of critical thinking skills through argument mapping. In C.P. Horvath & J.M. Forte (Eds.), Critical thinking: Education in a competitive and globalizing world, 97-122. NY: Nova Science Publishers, Inc.

Ennis, R. (1987). A taxonomy of critical thinking abilities and dispositions. In J. Baron & R. Sternberg (Eds.), Teaching thinking skills: Theory and practice, 9-26. New York: W.H. Freeman.

Ernst & Young and ACNielsen. (1999). New Product introduction – Successful

Innovation/Failure: A Fragile Boundary. ECR Europe publications.

Farid, F., El-Sharkawy, A. R., & Austin, L. K. (1993). Managing for creativity and innovation in A/E/C organizations,” Journal of Management in Engineering, 9(4), 399-409.

Fayolle, A., Gailly, B., & Lassas-Clerc, N. (2006). Assessing the impact of entrepreneurship education programmes: a new methodology. Journal of European industrial training, 30(9), 701-720.

Finke, R.A., Ward, T.B. & Smith, S.M. (1992). Creative cognition: Theory, research and applications. Cambridge, MA: MIT Press.

Fisher, A., & M. Scriven. 1997. Critical thinking: Its definition and assessment. Point Reyes, CA: EdgePress.

Glen, R., Suciu, C., & Baughn, C. (2014). The need for design thinking in business schools. Academy of Management Learning & Education, 13(4), 653-667.

Guilford, J. P. (1950). Creativity. American Psychologist, 5, 444–454.

Gonçalves, M., Cardoso, C., & Badke-Schaub, P. (2014). What inspires designers? Preferences on inspirational approaches during idea generation. Design studies, 35(1), 29-53.

Gray, D., Brown, S., & Macanufo, J. (2010). Gamestorming: A playbook for innovators, rulebreakers, and changemakers. CA, USA: O'Reilly Media, Inc.

Guo, J., Su, Q., & Zhang, Q. (2017). Individual creativity during the ideation phase of product innovation: An interactional perspective. Creativity and Innovation Management, 26(1), 31-48.

Hall, T., Wengel, R., & Eddie, Y. (2014). Nielsen breakthrough innovation report. New York, NY: The Nielsen Company Publications.

Halpern, D.F. (2003). Thought & Knowledge: An Introduction to Critical Thinking (4thEd.) New Jersey,USA: Laurence Erlbaum Associates.

Janszen, F. (2000). The Age Innovation: Making Business a Competence Creativity not a Coincidence. London, UK: Pearsion Education Limited.

Johansson, F. (2004). The Medici effect. Boston, MA: Harvard Business School Press.

Johansson‐Sköldberg, U., Woodilla, J., & Çetinkaya, M. (2013). Design thinking: past, present and possible futures. Creativity and innovation management, 22(2), 121-146.

Jolley, N. (1998). The light of the soul: Theories of ideas in Leibniz, Malebranche and Descartes. NY: Clarendon Press

Koen, P., Ajamian, G., Burkart, R., Clamen, A., Davidson, J., D'Amore, R., Elkins, C., Herald, K., Incorvia, M., Johnson, A., Karol, R., Seibert, R., Slavejkov, A. & Wagner, K. (2001). Providing clarity and a common language to the “fuzzy front end”. Research-Technology Management, 44(2), 46-55.

Krippendorff, K. (2006). The semantic turn: A new foundation for design. Boca Raton, FL: Taylor & Francis.

Kuratko, D. F. (2005). The emergence of entrepreneurship education: Development, trends, and challenges. Entrepreneurship theory and practice, 29(5), 577-598.

Leonard, D., & Sensiper, S. (1998). The role of tacit knowledge in group innovation. California Management Review, 40(3), 112-132.

Link, A.N. (2017). Ideation, entrepreneurship and innovation. Small Business Economics, 48, 279-285.

MacKinnon, D.W. (1965). Personality and the realization of creative potential. American Psychologist, 20: 273-281.

Machlup, F. (1980). Knowledge: its creation, distribution, and economic significance. Volume 1, Knowledge and knowledge production. Princeton, NJ: Princeton University Press.

Mahon, N. (2017). Basics Advertising 03: Ideation. London, UK: Bloomsbury Publishing.

Martin, R. (2004). The design of business. Rotman Management, 5(1), 6‐10.

Mascia, D., Magnusson, M. &Bjork, J. (2015). The role of social networks in organizing ideation, creativity and innovation: An introduction. Creativity and Innovation Management, 24(1): 102-108.

McCall, G. J. (1984). Systematic field observation. Annual Review of Sociology, 10(1), 263-282.

McKim, R. H. (1980). Thinking visually: A strategy manual for problem solving. Belmont, CA: Lifetime Learning Publications.

McMullan, W. E., & Long, W. A. (1987). Entrepreneurship education in the nineties. Journal of Business Venturing, 2(3), 261-275.

McPeck, J. 1981. Critical thinking and education. New York, NY: St. Martin’s Press.

Mednick, S. (1962). The associative basis of the creative process. Psychological Review, 69(3), 220.

Mento, A. J., Martinelli, P., & Jones, R. M. (1999). Mind mapping in executive education: applications and outcomes. Journal of Management Development, 18(4), 390-416.

Michalko, M. (2010). Thinkertoys: A handbook of creative-thinking techniques. New York, NY: Ten Speed Press.

Mingers, J. 2000. What is it to be critical? Management Learning 31(2), 219–237.

Miyasaki, N. (2014). Can universities really help students start ventures? Annals of Entrepreneurship Education and Pedagogy, 177-199.

Morris, M. H., Webb, J. W., Fu, J., & Singhal, S. (2013). A competency‐based perspective on entrepreneurship education: conceptual and empirical insights. Journal of Small Business Management, 51(3), 352-369.

Mueller, R., & Thoring, K. (2012). Design Thinking vs. Lean Startup: A comparison of two usr-driven innovation strategies. Proceedings from Leading Innovation Through Design: 2012 International Design Management Research Conference, Boston, MA. USA.

Nieto, M. J., & Santamaría, L. (2007). The importance of diverse collaborative networks for the novelty of product innovation. Technovation, 27(6-7), 367-377.

Osborn, A.F. (1953). Applied Imagination, Principles and Procedures of Creative Thinking. New York: Charles Scribner's Sons.

Papo, D. (2007). Where do Ideas Come From? Brain Activity and Economic Systems. European Journal of Economic and Social Systems, 20:2, 163-186.

Pässilä, A., Oikarinen, T., & Kallio, A. (2013). Creating dialogue by storytelling. Journal of Workplace Learning, 25(3), 159-177.

Paul, R.W. (1993). Critical Thinking – what every person needs to survive in a rapidly changing world (3rd Ed.). Santa Rosa, CA: Foundation for Critical Thinking.

Parayil, G. (1991). Schumpeter on Invention, Innovation and Technological Change. Journal of the History of Economic Thought, 13(1), 78-89.

Robertson, S. I. (2013). Types of thinking. NY:Routledge.

Ronstadt, R., Vesper, K. H., & McMullan, W. E. (1988). Entrepreneurship: Today courses, tomorrow degrees?. Entrepreneurship theory and practice, 13(1), 7-13.

Rudd, J., Stern, K., & Isensee, S. (1996). Low vs. high-fidelity prototyping debate. Interactions, 3(1), 76-85.

Runco, M. A. (1991). Divergent thinking. Norwood, NJ: Ablex.

Stouffer W.B, Russell J.S. & Oliva, M.G. (2004). Making the Strange Familiar: Creativity and the future of engineering education. Proceedings from 2004 American Society for Engineering Education Annual Conference & Exposition, Salt Lake City, UTAH American Society for Engineering Education.

Torrance, E. P. (1963). Creativity. Washington, D.C.: National Education Association.

Valacich, J. S., Jung, J. H., & Looney, C. A. (2006). The effects of individual cognitive ability and idea stimulation on idea-generation performance. Group Dynamics: Theory, Research, and Practice, 10(1), 1-15.

Waks, S. (1997). Lateral thinking and technology education. Journal of Science Education and Technology, 6(4), 245-255.

Wallas, G. (1926). The art of thought. London, UK: Jonathan Cape.

Weick, K. E. (1968). Systematic observational methods. The Handbook of Social Psychology, 2, 357-451.

Wilkinson J.M., (1996). Nursing process: A critical thinking approach (2nd Ed.). Menlo Park, CA: Addison Wesley Nursing.

Wilson, C. (2013). Brainstorming and beyond: a user-centered design method. Chicago: Morgan Kaufmann Publishers.

Woodman, R.W., Sawyer, J.E. & Griffin, R.W. (1993). Toward a theory of organizational creativity. Academy of Management Review, 18: 293-321.




DOI: https://doi.org/10.5296/jebi.v5i2.13245

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 Ozlem Ogutveren Gonul

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Journal of Entrepreneurship and Business Innovation  ISSN 2332-8851  Email:jebi@macrothink.org

Copyright © Macrothink Institute 

To make sure that you can receive messages from us, please add the 'macrothink.org' domains to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', please check your 'spam' or 'junk' folder.