Artificial Intelligence and Media-politics: A Revolution in Communicative Dynamics?

Abstract

This study aims to delve into communicative interactions within the realm of online politics, with a specific emphasis on the increasingly significant role of artificial intelligence (AI). In an era where digital technologies are radically transforming communication flows, the introduction of AI into political processes opens new prospects, but also presents numerous challenges. The research seeks to understand how these technologies are influencing political language and user engagement strategies, with profound repercussions on social and political dynamics. The methodology employed combines both qualitative and quantitative analysis. On the one hand, a qualitative analysis was conducted on AI-generated content within online political discussions, examining how this content influences political narratives and shape’s public opinion. On the other hand, a quantitative analysis evaluated the dynamics of engagement and interaction across various digital platforms, measuring the impact of AI on user behaviour and information dissemination. The findings of this research reveal that AI is not only transforming the language of politics but also altering the ways individuals participate in public debate. Artificial intelligences not only facilitate new forms of communication but can also influence power dynamics, either reinforcing or destabilizing existing structures. Based on these results, it is essential to balance technological innovation with the protection of democratic processes, ensuring that the use of AI is transparent, ethical, and oriented toward the common good. In conclusion, this contribution highlights the need for public debate and ongoing research on the social and political implications of AI, so that these technologies can positively contribute to the future of democracy.