Antecedents of Online Shopping Intention: A Study held in Pakistan

Abstract

Online shopping is a process to make shopping easier for people. Now a day’s online shopping is exploring day by day. Most of the people move towards online shopping because it is easier than grocery shopping. Now people have trust on online shopping. Our intention of this study is fundamentally to categorize that what kind of factors influence the online shopping in consumers of Pakistan. By using self-administered questionnaires we collected data from our 162 respondents. For regression analysis we entered all that that data into SPSS and do analysis also. Results of our study show significant relationship of attitude towards online shopping, online shopping intention, perceived usefulness, perceived ease of use, perceived enjoyment and trust, on online shopping. These factors influence the online shopping intention. Our study is a vital source for the national consumers to collect information how different factors effect consumer’s when they do online shopping.