Performance Evaluation of Tourism Sector Policy in Support of Bandung Creative City

Abstract

The existence of the tourism sector is no longer a complementary sector, but has become a major sector that can generate other sectors in an area. During the first quarter of 2014, growth in the tourism sector reached 6.86%, higher than the national economic growth that is equal to 5:21%. Bandung, as one of the icons of tourism in West Java, is proposed as UNESCO Creative City. This research paper uses data analysis techniques or methods Combination of Mixed Methods (quantitative and qualitative). The dimensions of performance evaluation policies, namely: Dimensional results, Dimension process, resource dimensions, dimensions of existence and development of the organization, and leadership dimensions. The dimensions of the above criteria will be juxtaposed with the Creative City. Paired results produces policy issues on which the consideration to conduct a review of tourism policy so as to produce a new policy supporting policy as Bandung Creative City.