Feedback Mechanisms of HIV/Aids Campaigns in Ghana’s Prisons

Abstract

Why do some behavioural change campaigns succeed while others fail? What mechanisms are employed in campaign channels/strategies that succeed? Feedback, for example, helps in tracking the progress of ongoing campaigns for informed adjustments in strategies for better communication impact. This study explores the mechanisms for feedback in the Planned Parenthood Association of Ghana’s (PPAG) HIV/AIDS campaigns in Ghana’s Prisons. Using semi-structured interviews, the study presents an assessment of the status of these mechanisms in PPAG’s campaigns in Ghana’s prisons with specific recommendations for improvement.