Analysis on the Talent Training Strategy of International Baijiu Sommelier

Abstract

Chinese spirits (Baijiu) is one of the eight major spirits in the world, with annual output accounting for one third of the world's distilled liquor, but Baijiu sales in the international market account for only 0.76%. Baijiu, with its long history, is well known in China, but its international recognition is very limited. To share Baijiu with Chinese characteristics with the world's friends, we need a group of people who not only are familiar with the history, culture and drinking style of Chinese Baijiu, but also have the fluent language ability and certain international cross-cultural communication ability. Talent is the hard core of development; to achieve the internationalization of Chinese Baijiu depends on the training of professionals. The "International Baijiu Sommelier" program co-sponsored by Sichuan University of Science and Engineering (SUSE) and Wuliangye Group is to fill this talent vacancy. This paper focuses on the cultivation strategy of “international Baijiu sommelier”.