Investigating the Relationship between Trust and Intention to Purchase Online

Abstract

Nowadays, the usage of Internet has grown rapidly over the past years and it has become a common medium for delivering and trading of goods, services and information at global marketplace. Even though this method of business transaction or exchange has started to win the hearts of Malaysian buyers, the element influencing the willingness to purchase online is still unknown. Therefore, the objective of the current study is to examine the element that influence buyer’s intention to purchase online (dependent variable). The independent component is trust to visit the website. A total number of 78 (100 percent) returned questionnaires were accepted, coded and were subject to further analysis. The finding support the hypothesis stated in the current study. The results indicates that website trust contributed 16.1 percent (R2 = 0.161) to the variance in intention to purchase online.