Vol 7, No 2 (2019)

DOI: https://doi.org/10.5296/bmh.v7i2

Business and Management Horizons, Vol. 7, No. 2, December 2019

Table of Contents

Articles

The Systematic Review and Conception of Brand Socialization, Engagement and Loyalty Amongst Private Hospital Patrons
Malathi Nair Narayana Nair, Fauziah Sheikh Ahmad
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p1
Conceptual Notes on the Internal Business Environment Analysis and the Stra.Tech.Man Synthesis
Charis Vlados
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p11
The Effect of Country of Origin, Perceived Quality, And Brand Image on the Purchase Intention of Etude House Cosmetics
Cindy Lestari Lie, Innocentius Bernarto
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p36