PowerbyProxi Connecting the Unknown Dots in the Commercialisation of Inductive Power Transfer

Abstract

This case describes New Zealand technology company PowerbyProxi, which was established by entrepreneurs Fady Mishriki and Greg Cross in 2007. PowerbyProxi developed a patented wireless slip ring designed for applications within the “wet, dirty and moving” industrial market and also offered breakthrough technology for wireless charging solutions for consumer electronics market. The case gives an overview of one research commercialisation experience through the lens of a New Zealand start-up. It depicts the challenges related to developing a viable product; identifying, creating and interacting with a market; securing intellectual property rights, and developing a business model.