Vol 4, No 1 (2019)

DOI: https://doi.org/10.5296/ijim.v4i1

International Journal of Industrial Marketing (Vol.4, No.1, 2019)

Table of Contents

Articles

Perceptions and Plans of Canadian Food and Beverage Businesses Regarding Cannabis as a Food Ingredient
Sylvain Charlebois, Brian Sterling, Paul Medeiros
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p1
Malaysian Millennials’ Clothing Apparel Choice: A Study on Brand Factors and the Implications on Consumer Preferences
Sunitha Mary a/p Viapulam, Muhammad Farooq
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p24
The Impact of Deceptive Advertising on Customer Loyalty: A case of Telecommunication Industry in Karachi, Pakistan
Saira Iqbal, Danish Ahmed Siddiqui
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p39