Knowledge Acquisition through Social Media towards Academic Performance among Undergraduate Students

Abstract

The purpose of the study is to investigate knowledge acquisition using social media among final semester students in the Faculty of Information Management, Universiti Teknologi MARA (UiTM). This study used a survey method to collect data. A total of 173 respondents answered to this survey questionnaire which was a self-developed questionnaire. The questionnaire measures the methods of knowledge acquisition through social media, factors influencing knowledge acquisition through social media, and students’ academic performance who acquire knowledge through social media. The results showed that respondents quite agree on the methods of knowledge acquisition through social media (Mean=3.35) and factors influencing knowledge acquisition (Mean=3.49) and about their academic performance (Mean=3.83). The implication of the study is that the academic institutions and organizations can use this study in enhancing the students’ academic performance and productivity in the organization by using social media as a medium to acquire knowledge. For future study, the study can highlight on barriers in knowledge acquisition through social media and extending the target population to the employees in the organizations.