TV Advertisement and Menstrual Hygiene Management

Abstract

Menstruation is an absolute natural-normal biological process of adolescents though it is unfortunately accompanied with different taboos in the society of Bangladesh. A significant number of adolescent girls have considerable lacuna of knowledge on menstruation as well as menstrual hygiene management. Thus, the aim of the study is to know how the issue of menstruation is presented on TV advertisement and what roles TV advertisements play in shaping the knowledge, attitude, and practice of girls and their parents on menstruation and menstruation hygiene management. Both content analysis and questionnaire survey have been used to present the realities of the role of TV advertisement in menstrual hygiene management process in Bangladesh. At present, about 70 percent girls are inspired to use sanitary napkin watching TV advertisement. TV advertisements play vital role to break the shackle of menstrual taboo and also provide essential information about menstruation as well as menstrual hygiene management.