The Habitus of Actor on Corporate Social Responsibility Program: A Study on PT Antam in Nanggung Sub-District of Bogor Regency

Abstract

The objective of research was to find out the habitus of actor on  PT Antam’s corporate social responsibility (CSR) program implementation in developing the clean water infrastructure, particularly involving the society leader and the members of society, as well as the staff of PT Antam. In this case, the leader was Lurah Desa Cisarua (the Head of Cisarua Village) attempting to make both company and society benefiting from the presence of company amid the society. The research method used was case study. Techniques of collecting data used were observation, interview, and focus group discussion (FGD). Technique of analyzing data used was an interactive model. Bourdieu’s structuring theory was used to appreciate the leader’s action. This theory states that (habitus × capital) + domain = action. The result of research suggested that the community of Nanggung Sub District was the domain in which the actor exists, pertaining to values, norms, and problems encountered by the society. Habitus of society leader constituted knowledge and conception on its role and function within the society, learnt from its primary and secondary environments. The result also showed that a society leading actor should be able to serve the society by devoting idea, thought, and effort to its society. The members of society should be able to participate actively in the society’s activity. Meanwhile, the actor of company should be productive and maintain the company’s reputation. Capital consists of economic, social, cultural, and political capitals the individual actors have.