Public Awareness Campaigns and Their Impact on Youth Gambling in Tanzania: A Case Study of Gallapo Ward in Manyara Region

Abstract

Youth gambling is a growing concern in Tanzania, with significant participation rates among young people. Public awareness campaigns have been identified as a potential strategy to reduce youth gambling behaviors by educating them about the risks associated with gambling and promoting responsible behaviors. This study aimed to assess the impact of public awareness campaigns on reducing youth gambling in Gallapo Ward, Manyara Region, Tanzania.

A mixed-methods approach was employed, including both qualitative and quantitative data collection and analysis methods. A sample size of 75 youth who had participated in gambling activities was selected using purposive sampling. Data were collected through structured questionnaires and in-depth interviews. Quantitative data were analyzed using SPSS version 26, while qualitative data were analyzed using thematic analysis.

The findings revealed that public awareness campaigns had a significant impact on increasing awareness of legal age restrictions for gambling and improving understanding of gambling risks among youth. The campaigns also helped reduce peer pressure related to gambling and influenced youth to resist negative influences. Moreover, there was a strong belief among respondents that public awareness campaigns could contribute to a decrease in youth gambling rates.

Based on the study findings, it is recommended to continue investing in and expanding public awareness campaigns focused on educating youth about responsible gambling practices. Tailored educational programs and support services should be developed to address specific knowledge gaps and behavioral patterns related to gambling among youth. Collaborative efforts involving various stakeholders are crucial for the success of these interventions.

Overall, the study emphasizes the importance of public awareness campaigns in promoting responsible gambling behaviors and advocating for policy measures to safeguard youth from the harms of gambling. These findings provide valuable insights for stakeholders and policymakers working towards reducing youth gambling impact in Tanzania.