Journal of Entrepreneurship and Business Innovation
The Startup Dilemma of International Market Expansion
Abstract
This paper explores the multifaceted challenges startup firms face when expanding into international markets. While existing literature has extensively examined the internationalization of entrepreneurial firms, a gap remains in understanding the specific considerations that shape startups' market expansion strategies. This study delves into the intricate interplay of marketing, managerial decision-making, and investment dynamics that tech startups must navigate. By building upon existing research, it incorporates contemporary developments in investment trends and market expansion concepts. The paper presents a comprehensive framework that integrates management objectives with internal capabilities and external market conditions across the domains of marketing, management, and investment.
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DOI: https://doi.org/10.5296/jebi.v12i1.22668
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