Developing World: Increasing Jordanian Tourism: A Strategic Plan

Abstract

This paper focuses on ways to improve tourism facilities and revenues in a cosmopolitan nation with few resources but enriched by ancient historical sites and a fascinating culture. It is significant as a pattern for other developing Middle Eastern Nations, even those presently oil-rich, because tourism depends on a sustainable continuing resource. The introduction places Jordan in its world political situation, and summarises its ancient and unique tourism attractions, including medical, and educational. Background geographical and population characteristics are outlined with 30% unemployed youth. Tourism employs 22% of the population overall and brings in 5.5% of GDP. As a case study, a strategic plan is developed from a SWOT analysis considering the latest literature to guide internal sustainable development and encourage tourism, lure outside investment, increase its entrepreneurial middle class, improve revenue and suggest job opportunities for youth. Problems are collated from the SWOT Weaknesses and Threats to expose areas for further study and development within the governorates, utilising Jordan’s excellent educational resources for analysis to derive further national improvements and lead Middle Eastern tourism.