Factors Influencing to Behavioral Competency for Competitiveness and Success of Thai - Malaysia Border Trade Entrepreneurs to Support AEC

Abstract

The purpose of this study was to investigate factors related to behavioral competencies in order to develop a conceptual framework for competitiveness and success of Thai - Malaysia border trade entrepreneurs to support the ASEAN Economic Community (AEC).  This study was conducted by using a literature review and document analysis. The results indicated that characteristics of entrepreneurs factor, transformational leadership factor, behavioral competencies factor and plan southern border provinces factor had a direct relationship with competitive advantage factor. Besides, characteristics of entrepreneurs factor, transformational leadership factor and plan southern border provinces factor had an indirect relationship with competitive advantage factor through behavioral competencies factor. AEC blueprint factor had an indirect relationship with competitive advantage factor through plan southern border provinces factor. And competitive advantage factor had a direct relationship with successful factor.