The Effect of Information Technology in Creative Marketing “Case Study- Jordan Tourism Board”

Abstract

This study aims to assess the effect of information technology on the creative marketing at Jordan Tourism Board in order to provide recommendations and suggestions needed to improve the capacity of Jordan Tourism Board to reach a wider tourism markets worldwide, and market Jordanian tourism products in a high effectiveness through using new technological means. To achieve the study objective, a self-administrated questionnaire developed and then distributed to the employees of Jordan Tourism board to know their perspective toward the effect of information technology on the creative marketing.

The results revealed that there is a significant relation between sophisticated information technology and the ability to reach tourism markets, as well as a significant relation between developed technological software and creative marketing. They also showed a significant relation between trained and qualified human resources and creative marketing. Finally, this study emphases on the importance of having qualified and trained human resources and advanced technological means and software so as to increase the Jordanian tourism market share and reach new markets.