Determinants of customer intentions for online shopping: A Study from Pakistan

Abstract

Time and trend wait for none. We are in 2013 where time is money. In past people travels hundred miles for transactions, which was a time consuming activity. This courage’s people to shop online instead manual shopping. Online Shopping (OS) has totally changed the people perception about shopping. Generally the objective of this research is to discover the influence of different variables on online shopping intention. Specifically the aim of this study is to find the impact of Prior Online Shopping Experience (POSE) on Perceived Ease Of Use (PEOU) , Perceived Usefulness (PU) and Perceived Risk (PR) then PEOU, PU and PR influence on Attitude Towards Online Shopping Intention (ATOSI) and farther the influence of ATOS on Online Shopping Intention (OSI) . A questioner survey has been conducted to test the hypothesis. The sample of 200 respondents received through these questioners. The result shows that POS didn’t has any effect on PU,  PEOU and PR while PU and PEOU has positive significant effect and PR has a negative  effect on ATOSI. This study also found that ATOSI has a positive significant effect on online shopping intention.