The Dilemma and Solutions of the New Phenomena in the Network Subculture of Generation Z

Abstract

As a new force on the internet, Generation Z has created a landscape of network subcultures in the new media era. They gather in groups based on shared interests, forming circle cultures such as the lying flat culture, partner culture, MBTI culture, and mystery box culture. Additionally, through the collage, deconstruction, and reconstruction of linguistic symbols, new internet terms like crazy literature, rat literature, and abbreviations have emerged. However, these emerging network subcultures face dilemmas such as label solidification due to excessive circling, bottomless traffic hype driven by entertainment supremacy, and value distortions caused by a lack of regulatory measures. To address these issues, Generation Z need to improve their information discernment capabilities to identify harmful online content. Mainstream media should guide appropriately to maintain the innovation and vitality of network subcultures. Meanwhile, the government should focus on the physical and mental health and needs of Generation Z, actively guiding them in scientifically relieving stress.