Blockchain Implications for the Monetization of Identity Governed by Individuals

Abstract

Blockchain technology has been discussed and analyzed throughout numerous practitioner and scholarly applications, but the majority of said analysis has tended to focus on the financial services space. From a blockchain and broader cryptoasset space this seems to make logical sense, but overlooks other potential applications. Specifically, as intellectual assets and intangible property assume greater importance in virtually aspect of the economy, the potential for blockchain and cryptoassets does appear to be increasing. Written in a tone and manner of interest to both practitioner and academic audience, this analysis examines how the Brave browser attempts to rebalance the proverbial scale between who controls the valuable information that continues to dominate the business landscape. In addition this research presents a potential framework for how organizations and individuals can monetize what potentially may be the most value resource going forward – digital information - and do so in a manner that is both equitable as well as leveraging the emerging technology of blockchain.