Novatel: The Impact of Leadership Style on the Development of a Chameleon Business Model and Firm Performance

Francisco Javier Leon-Cannock

Abstract


This study explores the influence of Novatel's leadership style on the development of the firm's business model. The purpose of this research is to explain the role of this leadership type in the process of creating a business model that both constantly adapts to fit the needs of an ever-changing industry in a highly technological world, and aims to generate innovation and sustainability. In order to analyze this phenomenon, the researcher utilized qualitative methodologies to identify the patterns and themes to be studied. Data interpretation, and its implications, was obtained by using data triangulation and contrasting it with an in-depth review of the literature. Data analysis shows that Novatel's leadership style has both a positive impact within the firm's work dynamic, and suggests a meaningful relationship between the company's leadership style and the formation of a chameleon business model. This business model actively counteracts a fast-paced environment with an ever evolving business strategy. This study is significant because it links the firm's type of leadership to the development of a particular business model and demonstrates how this influences firm performance.

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DOI: http://dx.doi.org/10.5296/bms.v3i2.2909

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