Measuring Entrepreneurial Readiness among Youth in Pakistan through Theory of Planned Behavior (TPB) Based Approach

Abstract

Purpose: The purpose of this paper is to measure entrepreneurial readiness among youth in Pakistan, through TPB based approach.

Design/Methodology/Approach: The data were collected from people who work in different fields like banking sector and education sector of Pakistan. In total 380 questionnaires were circulated among people through the online survey. The IBM Statistics SPSS 23.0 was used to perform statistical analysis.

Findings: The research finds that entrepreneurial attitude, social norms and perceived behavioral control have significant positive effect on entrepreneurial readiness among youngsters. Moreover, research shows that entrepreneurial knowledge has significant positive impact on entrepreneurial attitude, social norm and perceived social norm

Research Limitations: Research population is the main limitation in this research, small sample size was selected and results were compiled on the basis of this sample size.

Originality/value: In these existing economic crises of Pakistan, “Developing Entrepreneurs” is one of the important ways to boost financial growth. Youngsters always play an important role in the development of economy and have potential to become future entrepreneurs. Research to check readiness among youngsters to become entrepreneurs in Pakistan is limited. This research has added value in both theory and practice by identifying the factors that can develop students’ intentions to become entrepreneurs.