Impact of Goods Quality and Advertising on Buying Decision of Gembira Bread Brand
Abstract
The purpose of this study was to determine the impact of the quality of goods and advertisements on the decision to buy Gembira bread brand. The independent variable of this study consists of the quality of goods and advertisements, while the dependent variable is the buying decision. This research is quantitative descriptive. The research was conducted on the community in the Padang Hilir District, Tebing Tinggi City. The data used are primary data obtained through questionnaire answers from 50 respondents. Data were analyzed using multiple linear regression analysis method. The results showed that the quality of the goods had a significant impact on buying decisions. Likewise, advertising has a significant impact on Buying Decision. For further researchers, it is hoped that they can examine other factors that are not revealed in this study.
Full Text:
PDFDOI: https://doi.org/10.5296/ber.v10i4.17558
Refbacks
- Impact of Goods Quality and Advertising on Buying Decision of Gembira Bread Brand
- Impact of Goods Quality and Advertising on Buying Decision of Gembira Bread Brand
- Impact of Goods Quality and Advertising on Buying Decision of Gembira Bread Brand
- Impact of Goods Quality and Advertising on Buying Decision of Gembira Bread Brand
- Impact of Goods Quality and Advertising on Buying Decision of Gembira Bread Brand
- Impact of Goods Quality and Advertising on Buying Decision of Gembira Bread Brand
- Impact of Goods Quality and Advertising on Buying Decision of Gembira Bread Brand
Copyright (c) 2020 Rakhmawati Purba, Aisyah Siregar, Rusma wehni
![Creative Commons License](http://i.creativecommons.org/l/by/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Business and Economic Research ISSN 2162-4860
Copyright © Macrothink Institute
To make sure that you can receive messages from us, please add the 'macrothink.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.
------------------------------------------------------------------------------------------------------------------------------------------------------------