Marketing Practices of Some Selected Soft Drinks Industries in Bangladesh
Abstract
The study is usually descriptive. The paper's primary purpose is to understand the componential strategies and determinants of marketing in chosen soft drinks companies. The research's approach mainly based on primary data, although the full fledge of the study bear the assessment of secondary data-the consideration of two prominent companies that have been selected judiciously. The descriptive character shapes the research to constitute a congenial appropriation of analysis. Found that, the kind and other characteristics connected to the regional consumer quality are evaluated for developing the strategy. The companies should decrease pricing to balance the price and qualities of beverages with manufacturing alcohol-free soft drinks since most consumers are cautious about their health. The companies need to comply with stringent water quality requirements to allow dissolved solids, alkalinity and chlorides.
Full Text:
PDFDOI: https://doi.org/10.5296/ber.v12i1.19668
Refbacks
- There are currently no refbacks.
Copyright (c) 2022 Mosa. Shely Khatun
![Creative Commons License](http://i.creativecommons.org/l/by/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Business and Economic Research ISSN 2162-4860
Copyright © Macrothink Institute
To make sure that you can receive messages from us, please add the 'macrothink.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.
------------------------------------------------------------------------------------------------------------------------------------------------------------