Management of Government Communication in the United Arab Emirates: A Review of Best Practices

Abstract

This paper reviews recent literature on the management of government communication in the United Arab Emirates. It examines the best practices and international benchmarks for government communication which comprises digital platforms, two-way communication and citizen engagement. It analyses key dimensions such as centralized coordination, multi-platform communication, citizen engagement through crowdsourcing, crisis risk communication, nation branding, and transparency. Further, the study compares the UAE practices with global standards and finds that there is a strong alignment between the two. The paper also outlines future directions for government communication in the UAE which focuses on increased usage of emerging technologies for analytics which can help the country enhance engagement and build professional capacity to sustain public trust and policy effectiveness.