Multinomial Logit Model of Choices of Internet Modes in Iraq

Abstract

Iraq is a country that has the potential to explode onto the Internet market due to the fact that much of Iraq is still largely without access to the Internet. Iraq’s market has much room for corporate and individual investments in Internet technology, mainly, Internet access. However, this requires a deep understanding of the user with regards to the Internet and the market characteristics involved. This study is concerned with the users’ choice of Internet mode connections in Iraq. There are several determinants of Internet use, namely, age, education, employment, utilization, and location. Through use of the multinomial logit models, these variables are analysed to define their numerical values and relevance to the Internet modes of choice in Iraq.