Determinants of Success Factors of Women Entrepreneurs in Bangladesh- A Study Based on Khulna Region

Abstract

Being about half of the total population in Bangladesh, women are still lagging behind. Encouraging them for entrepreneurship would not only lead to economic prosperity but would also improve their standard of living. With the growing importance of women entrepreneurs, there is practical value in being able to identify factors contributing to their success. The objective of this study is to identify those factors important for women entrepreneur success and also to identify whether there is any relationship between age, marital status, education level and the success factors. A structured questionnaire, containing 25 variables, has been used to collect data by survey and the target populations are women entrepreneur in Khulna city. Total sample size is 150. Statistical tools like Factor Analysis have been used to identify the success factors. The study has identified 8 key factors that are critical for women entrepreneur’s success. Those are Access to technology, Interpersonal Skill, Business Feature, Training and Motivation, Social security and freedom, Assistance and easy regulation, Family support and quality assurance, Risk encountering. The findings of this study is instrumental for the women SME owners as well as researchers in the area of women entrepreneurs to study further with the new variables found from this research.