Factors Affecting a Business Strategy and its Impact on Construction Services in a Special Area of Jakarta: Balanced Scorecard and Malcolm Baldrige Approach

Abstract

Research in the field of strategic management is intended to test and analyze the influence of the external and internal environment of the organization on the performance of construction service companies through the business strategy of construction service companies. This research uses balanced scorecard and Malcolm Baldrige integration approach. Innovation on performance merging as measured by Balanced Scorecard and Malcolm Baldrige performance. Variable research includes external environment variables, internal environment, business strategy and performance of construction company services. The method of analysis is done by Structural Equation Modeling (SEM) model. The external environment influences the performance of construction services through business strategy, it shows that the dynamic influence of the external environment explores the macro strength and competition analysis it is necessary to apply the right strategy through business quality and partnership strategy then the performance of construction services will be increasing. Internal environment affects the performance of construction services through business strategy, it shows that the dynamic influence of the internal environment through the culture, structure and sources of the organization it is necessary for the implementation of appropriate strategies through business quality and partnership strategy so that the performance of construction services will getting up.