Exploring the Impact of Techno-Complexity and Techno-Uncertainty on Academic Staff's Job Performance in the Era of Social Networking Stressors

Wajihal Mougha, Shahrina Md Nordin, Rohani Salleh, Haider Ali Abbasi


Academic staff members are experiencing a paradigm shift in Malaysia's modern academic environment. It is becoming more and more important to investigate the complex aspects that affect academic staff members' job performance as the academic environment has been altered by the ubiquitous influence of digitalization and social networking pressures. This study explores the intricate relationship between techno-complexity, techno-uncertainty as a SNS stressors, and job performance as experienced by academic personnel through a comprehensive approach that makes use of the Social Strain Outcome Theory. Based on a large dataset of 391 participants, rigid structural equation modeling, or Smart Partial Least Squares (PLS) is employed to investigate the intricate relationships between these factors. The study's findings provide vital information regarding the challenges experienced by Malaysian academic employees, especially in light of the country's rapidly changing digital landscape. It reveals the various manners in which job performance is influenced by techno-complexity and techno-uncertainty, which are fueled by social networking pressures. This information forms the basis for well-informed measures, and the creation of policies to improve the productivity of academic staff members in a digital environment. All things considered, this study provides a sophisticated investigation of the changing dynamics in higher education, illuminating the flexible approaches required to traverse the always-changing landscape of academic duties.

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DOI: https://doi.org/10.5296/bms.v14i2.21555

Copyright (c) 2023 Wajihal Mougha, Shahrina Md Nordin, Rohani Salleh, Haider Ali Abbasi

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Business Management and Strategy  ISSN 2157-6068

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