Impact of Social Networking on Employee Performance

Naheed Ashraf, Tasawar Javed


Purpose: The purpose of this paper is to find out impact of social networking like Facebook, Twitter, Slideshare, Linkedin, etc at employees performance.

Design/methodology/approach: Model presented in this article which shows the function and format of working of key variables. Model showed that social networking affect the productivity, skills, knowledge, productivity and motivational level of employees of banks.  Data is collected from different bank’s employees so that the real scenario can be presented.   Data collected from The Bank of Punjab Pakistan, National Bank of Pakistan and Habib Bank of Pakistan.

Findings: This study shows that social networking become an integral part of everyone’s life and have a strong impact. Social networking affects working situations of employees of banks too.  For exploring key issue literature of different authors was studied and thoroughly discussed. Views of different authors and personalities (which as having high designations in well reputed organizations) presented in this article. Correlation and Regression analysis is done for primary collected data.

Practical implications: It showed that using of social networking have strong impact on employee performance. Social networking by employee’s affect their skills/ability, knowledge/qualification, productivity/outcomes and motivation level.

Originality: This paper identifies the social networking needs of employees and its usage for better performance. It provides bases for organizations to use social network for their employee performance in interesting ways rather than boring and typical training programs.

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Copyright (c) 2014 Naheed Ashraf, Tasawar Javed

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This work is licensed under a Creative Commons Attribution 4.0 International License.

Business Management and Strategy  ISSN 2157-6068

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