The Influence of Store Atmosphere on Emotional Responses and Re-Purchase Intentions

Diyah Tulipa, Sri Gunawan, V. Henky Supit


Shopping experiences are not only how consumer acquires goods but also how the experiences fulfill pleasure and happiness. This study examines the store environments (physical facilities, display of product and point of purchase) that could influence emotional responses (positive emotion and satisfaction) and repurchase intention. This study employed 260 customers of grocery stores in Surabaya, Indonesia. The results show that physical facilities affect satisfaction. Display of product and point of purchase have influence positive emotions. Positive emotion gives impact to customer satisfaction, then in turn satisfaction affect repurchase intention. However, positive emotion was not influence repurchase intention, significantly. 

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Copyright (c) 2014 Diyah Tulipa, Sri Gunawan, V. Henky Supit

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This work is licensed under a Creative Commons Attribution 4.0 International License.

Business Management and Strategy  ISSN 2157-6068

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