Exploring the Association of Cyber Recruitment with Organizational Attraction and Moderating Role of Job- Type

Abstract

The aim of this study was to explore the effectiveness of Cyber Recruitment and its impact on organizational attraction. This study additionally plans to examine whether Time saving mediates and Job-Type moderates the relationship between cyber recruitment and organizational attraction. A sample consist of 382 respondents (fresh graduate job seekers and white & blue collar job seekers) was selected by utilizing Stratified Random Sampling. Data was collected through structured questionnaire which was developed by following five point likert scale. Data was analyzed by using macro process tool for Regression analysis through SPSS. It was concluded that E- Recruitment has positive impact on organizational attraction. Furthermore, results also conclude that time saving mediates and Job- Type moderates the relationship between cyber recruitment and organizational attraction. It pertains that the relationship between cyber recruitment and organizational attraction varies among different job categories. So, this study provides useful information for organizations to adopt cyber recruitment system to attract potential job seekers.

Key Words: Recruitment, Cyber Recruitment, Time saving, Job- Type, Organizational Attraction.