Cultivation Management of Pakistani TV Channels with Special Reference to Politics

Khalid Sultan, Mirza Jan, Muhammad Imran Khan


This cross-sectional survey explores the Pakistani TV channels and cultivation of politics. It discusses the voters’ attitude and behavior. There are number of media outlets in Pakistan. Media technology especially TV is the most influential medium that shape the trends of the audience. This time 83 private news channels are working in Pakistan. Cultivation of political thoughts is influenced according to exposure to television. An individual’s likelihood of receiving political information is a function of cognitive engagement with politics.

Keywords: Cultivation, TV, News Channels, Politics

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International Journal of Human Resource Studies  ISSN 2162-3058


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