Media as a Production and Distribution of Information: The Concept of Media Economy

Khalid Sultan, Mirza Jan, Sajjad Ahmed Paracha



This paper reviews the existing concepts on media that produce and distribute the information. Media sector present the highly unpredictable process among the audience. Media Economy is a best concept of understanding to see the media firms & industries. Media concentrate on the ownership and on the influence of advertisers’ owning companies. Structures and economics explain the media industry and developments in the market. This review paper discusses the rise the media economy for knowing microeconomics underpinning.

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International Journal of Human Resource Studies  ISSN 2162-3058


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