Enhancing Transparency and Traceability of Sales Revenue via E-Invoices: Lessons from Bravo

Abstract

This study investigates the role of e-invoices in enhancing the transparency, traceability, and reliability of sales revenue accounting in the context of digital transformation in Vietnam. Drawing upon institutional theory and decision usefulness theory, the research explores how regulatory frameworks, organizational culture, accounting staff competence, and information technology adoption influence the effectiveness of e-invoice implementation. A mixed-methods approach was employed, combining expert interviews with a survey of 287 enterprises using the BRAVO accounting software. Data were analyzed using structural equation modeling (SEM) to test the hypothesized relationships. The results indicate that regulatory clarity and professional competence of accountants have the strongest positive impacts, while IT adoption significantly improves accuracy and timeliness in revenue recognition. Organizational culture fosters compliance and information sharing, whereas competitive pressures exert only a marginal effect. The findings provide both theoretical and practical contributions by confirming the critical role of e-invoices in strengthening financial transparency, supporting corporate governance, and aligning Vietnam’s accounting practices with international standards.