Weekend Services at Hospital: A Case Study of the Cardiovascular Harapan Kita Hospital-Indonesia

M. Noor Salim, Irfan Arief


This study aims to determine the effect of the product, physical evidence, people towards healthy motivation and the patient's decision. In this study, data collection was conducted through survey method by distributing questionnaires to patients of Weekend Service at the Cardiovascular Harapan Kita Hospital-Indonesia. The number of samples taken in this study was 133 patients. The sampling technique used in this study was simple random sampling. The model analysis used Structural Equation Modeling (SEM). The results showed that the variable data processing product, physical evidence, people influence the patient's decision through a healthy motivation. Parameter estimation for testing the effect of the product on the motivation of healthy showed the CR value of 1.994 (p = 0.046). The effect of the physical evidence on the motivation of healthy showed the CR value of 2.762 (p = 0.006). The influence of people on the motivation of healthy showed the CR value of 2.629 (p = 0.009), and a healthy motivational influence on the decision CR patients showed values of 2.005 (p = 0.045).

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DOI: https://doi.org/10.5296/bms.v8i1.11367

Copyright (c) 2017 M. Noor Salim, Irfan Arief

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Business Management and Strategy  ISSN 2157-6068

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