Business Management and Strategy

Cavaliere, Luigi Pio Leonardo

• Vol 11, No 2 (2020) - Articles
  Evaluating the Impact of Customer Relationship Management (CRM) Strategies on Customer Retention (A Study of Fast Food Chains in Pakistan)
  Abstract  PDF
• Vol 12, No 2 (2021) - Articles
  The Impact of Brand Awareness, Brand Loyalty, and Brand Association on Consumer Decision Making in Palestine Olive Oil Industry
  Abstract  PDF

Business Management and Strategy  ISSN 2157-6068

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