The Election Campaign of the 16th Parliament in Jordan: A Sociolinguistic Study

Fatima Olimat, Mohammad A. Al-Ali, Hala Khaldi


This paper aims at examining one of the multiple faces of human communication. This face is functional and achieves its goal depending on linguistic extracts. This paper examines extracts taken from electoral advertisement from the perspective of applied sociolinguistics. Social sciences and linguistics deal with language as a communicative effort amid the social activity. More importantly, social sciences and linguistics use field studies.

The electoral advertisement uses the language functionally since it uses linguistic structures to reach the audience easily. That is why the electoral advertisement uses some language functions like reporting, guidance, and persuasion to achieve its goals.

Eventually, this paper aims at recognizing and understanding the characteristics of the text of electoral advertising. It also relates each characteristic to its communicative function. Moreover, this paper focuses on several phonological, syntactic and semantic aspects. There are also several examples that highlight the most commonly used linguistic devices and figures of speech.

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International Journal of Linguistics  ISSN 1948-5425  Email:

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