Vol 5, No 4 (2013)

DOI: https://doi.org/10.5296/jmr.v5i4

Vol. 5, No. 4, October 2013

Table of Contents

Articles

The Art of Influencing and Persuasion: How Managers Can Put ‘Square Pegs’ into ‘Round Holes’
Eddie John Fisher, Yorkys Santana Gonzalez
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1-19
The Contributions of Neuromarketing in Marketing Research
Khalid Ait Hammou, Md Hasan Galib, Jihane Melloul
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20-33
A Study of the Strategic Responses of Turkish Airline Companies to the Deregulation in Turkey
Gamze Orhan, Ender Gerede
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34-63
Integrity & Trust: The Defining Principles of Great Workplaces
Amena Shahid, Shahid. M. Azhar
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64-75
Supply Chain Management - A Three Dimensional Framework
Vishal Gupta, Naseem Abidi, Asit Bandyopadhayay
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76-97
An Empirical Study - Adoption of International Financial Reporting Standards (IFRS) in Hong Kong Education
Helen Wong, Raymond Wong
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98-107
Impact of Derivatives Usage on Firm Value: Evidence from Non Financial Firms of Pakistan
Hamid Bashir, Khurram Sultan, Omar Khazaal Jghef
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108-127
Roles of Networks and Social Capital in the Success of International Entrepreneurs: Case of the Chinese Merchants in Senegal
Serge Francis SIMEN
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128-144
Toward a Conceptual Framework for Integrating Enterprises Performance and Risk Management
Seja Abdali, Mou'ath Hourani, Aymen Abuerrub, Qusai Shambour
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145-166