An Ecological Analysis of the Translation of International Communication Texts by Chinese Mainstream Media from the Perspective of Eco-translatology

Abstract

With the ongoing enhancement of China's international communication capabilities, the role of mainstream media in external narratives has become increasingly prominent. The quality of English translations of external publicity texts directly influences the presentation of China's national image and the effectiveness of guiding international public opinion. Guided by the principles of Eco-translatology, this paper analyzes the ecological adaptation and selection mechanisms employed by Chinese mainstream media (such as CGTN and Xinhua News Agency) in the translation of international communication texts from three dimensions: the linguistic dimension, the cultural dimension, and the communicative dimension. Through a comparative analysis of typical texts, this study reveals that translators, when confronted with politically charged discourse and cultural expressions unique to China, must dynamically balance the tension between fidelity to the source language and acceptability in the target language. The research indicates that the effective implementation of eco-translatology relies on the multidimensional adaptive capabilities of translators, the ideological control exercised by media institutions, and the process of reacceptance of the translated texts within the international context. Finally, this paper proposes the establishment of an evaluation framework for external publicity translation based on the eco-translatology perspective, aiming to provide theoretical support and practical insights for enhancing the international expressiveness of national discourse and the effectiveness of media communication.